Thank you for your interest in FocusLabs. We’ve created these guidelines to help you understand how to properly use and represent our brand assets across any content, media, or platform. Please read them carefully before using our logos, colors, or other brand elements.
Our Name
“FocusLabs” is a single word. Always capitalize the “F” and “L” — no hyphens, no spaces. Please avoid alternate forms such as “Focus Labs,” “focuslabs,” or “F.Labs.”
Our Logo
The FocusLabs logo consists of our brand name combined with a dynamic brand icon — a geometric spark-like symbol representing clarity, speed, and momentum.
Approved Logo Versions:
Primary Logo (for use on light backgrounds):
Reverse Logo (for use on dark backgrounds):
Logo Usage Guidelines:
Do:
Use the correct version based on the background color
Maintain original proportions and spacing
Leave adequate whitespace around the logo
Don’t:
Stretch, rotate, crop, or distort the logo
Change colors or apply effects (e.g., shadow, glow)
Combine with other logos or graphics without written permission
Use in-line in text or as part of another brand name
Our Colors
FocusLabs’ brand is built around strong, vibrant color cues representing clarity, innovation, and digital confidence.
Official Brand Colors:
Focus Blue (#2e5da1) – Used for “Focus” in the wordmark and in the brand icon
Labs Red (#d81d24) – Used for “Labs” in the wordmark
Brand Icon Gradient Shades:
#2e5da1 – Left segment (base blue)
#4386ce – Top-right segment (mid blue)
#51aee5 – Bottom-right segment (light accent)
Only use these approved combinations. Do not tint, recolor, or create unauthorized gradients.
The Fine Print
These brand assets are protected under copyright, trademark, and other intellectual property laws. By using them, you agree to:
Not imply endorsement or partnership without permission
Not create derivative logos or visual assets
Not register domains or usernames containing “FocusLabs” or confusingly similar names
Downloadable Files
To request official PNG, SVG, or EPS versions of our logos, please contact: [email protected]
Do not download or copy logos from search engines or screenshots. Always use original files provided by our team.
Brand Assets FAQ
What are brand assets?Brand assets are visual or verbal elements that uniquely identify our company—such as our logo, colors, typefaces, and product marks (e.g., Focus Posts, Nursing Focus).
How are they developed?We build our brand around core values—clarity, learning, innovation—and ensure those values are reflected in every asset. All usage is governed by internal design and communication standards.
How are they protected?We register and enforce trademarks and copyrights to protect the integrity of our brand. Unauthorized use may result in legal action.
How can I make my brand stand out like FocusLabs?Clarify your purpose, understand your audience, and express that message consistently across design and communication. At FocusLabs, clarity is at the core of our identity.
For media requests, co-branding approvals, or general questions, contact: [email protected]